Daiene’s journey towards owning her own business. started when she was just 11 years old, in Brazil. She says, “I would sell sweets at school to help my mother with household expenses”. Daiene then went on to explain how, at the age of 15, she started to pursue a career in banking, before deciding to sell popular cosmetic products in Portugal.

In January, after residing in Oxfordshire for 3 years, Daiene decided to begin the process of setting up her own business. She started by searching for the perfect business partnerships; she is now lucky
enough to work with “some of the best artisans in Brazil”.

Since the start of the year, Daiene has created an assortment of amazing hair bows. The unique and creative designs are exclusive to her brand, and are often modelled by her daughter, who you can tell is a lover of the products. From watermelons to mermaids, to ice cream; these colourful bows really do stand out. In particular, the flag-themed bows in support of Ukraine and, of course, the sunshine bow and headband which is far too adorable not to mention.